La Importancia de las Redes Sociales en El Marketing de una Compañía

Abstract

We are currently experiencing a new era of technology and marketing, where the internet has become a fundamental part of a company's sales. Marketing has been present in different ways, however, in these days a new model has been established, which even got a greater momentum in recent years, and that is Digital Marketing. Digital Marketing allows you to share and obtain information in a matter of seconds and this includes social networks, an instrument that is applied today by companies of all kinds. The companies use social networks as a sales tool, through which they can promote and sell goods and services in addition to the advantages of fast communication with customers. In this article, the concept of digital marketing was developed, as well as the importance of social networks as a sales tool, concluding that these types of networks allow the generation of a two-way communication in which the presence of the customer is a key factor and is an important part of a company's success. Theoretical methods such as analysis and synthesis were used, from the abstract to the concrete and the logical history, which allowed us to carry out the evaluation of the systematization of the literature at national and international.